Retail Contractor Coalition -- What's Private Labeling All About?.

What Is Private Labeling All About?

Contractors in the Retail Contractor Coalition private label their brand on HVAC equipment. The equipment carries the same warranties from the manufacturer. Contractors receive the same technical and field support as today. They receive the same inventory and parts availability as today. Pricing and terms are negotiated locally. The contractor’s liability is unchanged.

The only thing that changes is the brand. Instead of a manufacturer’s brand or an alliance’s brand, the private labeled contractor is promoting his own brand .